No Label, No Problem: How Adi Ulmansky Built Her American Fanbase One Honest Song at a Time
Adi Ulmansky didn't need a major label to crack the American market — she needed a laptop, a vision, and an unshakable sense of self. Her path from a bedroom studio in Tel Aviv to Spotify editorial playlists in the US is a masterclass in modern independent artistry. Here's how she did it, and what other artists can steal from her playbook.